MUMBAI (Commodity Online): Tanishq, known for its product innovation and design expertise, has launched an exclusive range of gold collection 'Glam Gold', in association with Anglo Gold Ashanti through World Gold Council (WGC).

Talking about the collection, Sangeeta Dewan, head design studio, Tanishq, said, "'Glam Gold' Collection is designed keeping in mind the demand for variations in gold jewellery. The collection incorporates contemporary designs in geometric styles, meant for women who want to look glamorous at the same time look jewellery as an investment option".

'Glam Gold' is an adventurous combination of delicate Cuttack wirework with Jaipuri enamel and kundan. In simple yet contemporary and geometric styles, the collection is a daring fusion of different looks and techniques. With this eclectic range of earrings, necklaces, brooches, waist belts, back ornaments, arm bands and shoulder ornaments - the gold collection is set to be the talk of the town.

Speaking about the collection, Sandeep Kulhalli, vice president, Tanishq, said, "At Tanishq, we always aim at giving innovative and latest designs to our consumer. Gold represents the security and longevity. Through this new collection, we are promoting gold as a fashion accessory, which can be equally glamorous like diamond and precious stone jewellery".

Mr. Shivram, vice president, WGC, added, "We are pleased to be associated with Tanishq for the launch of 'Glam Gold' – a collection crafted in 22k gold aimed at consumers with a discerning taste. With the design aesthetics of every piece, we are looking at redefining the perception of the metal as being fashionable, classic and timeless. WGC along with Tanishq aim to position and promote gold as a glamour quotient that enhances ones persona besides being a secured source of investment".