NEW YORK(Commodity Online): In times of recession, Americans are increasingly looking at cashing their broken or unwanted Gold jewellery. Just when ‘Cash4Gold’ has looked likely firmly establishing its position as a leader in this segment, an industry veteran Walt Luhrman has entered the scene cashing in on his wide experience and sophisticated computer analysis to evaluate gold and give fair prices to consumers.

Walt Luhrman feels the ‘Cash-for-Gold industry is plagued by lack of transparency and inadequate consumer protection. Therefore, his new venture Walt Knows Gold is aimed at bringing transparency to the industry and ensure consumers get a fair price for their valuable possessions.

And to further add brand value and perhaps offer stiff competition to Cash4Gold, the company has got the endorsement of Jay Johnson, former Director of US Mint who certifies that he and his wife were satisfied selling old gold to Walt Knows Gold.
Meanwhile, Cash4Gold has also strengthened its management team by inducting a marketing and a technology expert from eBay which is enabling them to expand beyond US markets to UK and Canada.

Walt Luhrman states, "Selling unwanted jewelry and other precious metals can be a sensible economic decision. But consumers need to know they are receiving fair compensation based on the best technology and sound processes. That is the basic idea behind Walt Knows Gold."

At Walt Knows Gold, consumers can send in their unwanted gold and jewelry using a free FedEx label provided at WaltKnowsGold.com or by requesting a secure envelope for shipment. For your piece of mind, your items are insured by FedEx. Once received, Walt Knows Gold uses state-of-the-art x-ray technology to evaluate the gold or Platinum and to provide a fair-value offer to the consumer. Walt Knows Gold also guarantees that it will exceed the offer of any other nationally advertised cash-for-gold provider by 25%.
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Luhrman added, "Technology, experience and transparent, consumer-oriented service are what set us apart. We can guarantee higher payments to consumers because we are not trying to take advantage of anyone -- we are creating a win-win scenario where consumers get value for their unwanted jewelry and we can unlock the intrinsic value of the metals themselves." 

Luhrman brings over 35 years of experience to the enterprise, having founded Ohio Precious Metals Inc (OPM), which has become one of the largest gold and Silver refiners in the United States. The Walt Knows Gold company has been evaluated by former Director of the US Mint and Supervisor of Ft. Knox, Jay Johnson, who commented, "My wife and I decided to sell some of our old gold and jewelry, so we sent it to Walt, because Walt Knows Gold. We were very pleased with the results. We got a cheque back in a few days, and it was for more than we thought. I know Walt, and Walt Knows Gold." (Courtesy: PRWeb)

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