ROME (Commodity Online): Even as the gold prices soar, women are increasingly shifting to jewellery made of other metals. A clear trend in this regard is visible in European nations.

Recently and Italian jewellery giant — Rebecca — said its sales double for the first half of 2009.

The specialty of Rebecca is that the Italian jewelry brand is known for its gold-plated bronze and sterling silver jewellery as well as its recession-friendly price points.

So, it is not gold jewellery which is shining in Europe now but silver, bronze and other metals. According to the designer brand, this is an exciting time for Rebecca in the United States also.

The company’s new sterling silver line and its stainless and gold-plated bronze jewellery are so innovative that celebrities love it, and retailers and their customers can buy great fashions at truly affordable prices.

Manufactured in Empoli, Italy, by Testi S.p.A., a company founded by Alessandro Testi in 1998, the brand is distributed in the United States by Testi USA.

Rebecca changes collections seasonally. Most recently, the brand released several new collections, including ‘Lucky’ (pendants, amulets and rings with Italian good-luck motifs engraved on them), ‘Cleopatra’ (Egyptian-inspired cuffs, bracelets, necklaces and earrings with geometric detailing) and ‘Griffe’ (large open-work hoops in steel and bronze). All the jewelry carries a two-year warranty.