Commodity OnlineNEW DELHI : OCM, Amritsar based leading Indian manufacturing company of worsted wool fabrics has entered into a marketing and commercial partnership with Burlington WorldWide (BWW), a division of International Textile Group, Inc. (ITG).
The agreement will usher in OCM products into U.S., European and Asian markets to be handled by BWW which in turn will provide technical and manufacturing support to OCM, majority-owned by WL Ross & Co. LLC of New York, in the development of advanced manufacturing processes and operations and the development of new wool fabrics with opportunities to promote and use fabric technologies developed by BWW.
OCM will be licensed to produce and sell enhanced wool fabrics under the BURLINGTON brand name to the domestic Indian market.
BWW is the North American leader in worsted wool products and its expertise in wool manufacturing and new fabric development will further OCM’s operations and breadth of product to grow a global wool platform for both companies, according to Wilbur L. Ross, Jr., Chairman of ITG.
“This is a tremendous opportunity to expand ITG’s footprint into the growing Indian market and provide an additional supply chain of products for the U.S. and European markets,” he added.
Rajeev Surana, CEO of OCM India Limited said the technological capabilities and global experience of Burlington WorldWide coupled with OCM’s core strengths will enhance the aspirational value of the brand and its products.
