Commodity Online
Organic clothing – a prescription, which will address not only environmental hazards but health hazards too arising from conventional clothing, that has heavy chemicals and dyes. The new concept is gradually becoming the need of the hour with health conscious individuals accepting the natural fabric with open arms, almost on the lines of organic food.

Traditionally, heavy chemicals and dyes have been found in the conventional clothing, which is absorbed by the human body, especially during exercise or while sweating.

“No one talks about the dangers of all the chemicals used in clothing today,” explains Sevda Holland, co-founder of Prancing Leopard Organics. “When exercising, the chemical residues in the fabric are worn tight against our skin while our pores are open and our circulation peaks. We feel the public has a right to know,” he said.

It is a little known fact that phthalates, formaldehyde and other chemicals from the food and health discussion are widely used in clothes, too. One sign is the new-clothes smell and the itchiness. Chemical treatments are omnipresent in fabrics, especially in anti-bacterial, moisture-wicking, wrinkle resistant, anti-flammable or stain resistant clothing. There are pesticide and herbicide residues in conventional cotton. Myriads of chemicals are used to manufacture synthetic fabrics.

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It is not enough to wash clothes repeatedly with low-impact detergent – many of these chemical residues are bound to the clothing fibers by heat treatment or are activated by sweat.

Prancing Leopard Organics is reaching out to the blogosphere, social media and conventional media to open up the discussion. Prancing Leopard invites contributors to use the “Orange you Glad” webpage to post information and opinions.

The increasing concern about environmental toxins is reflected in the popularity of the new book “Slow Death by Rubber Duck” by Bruce Lourie and Rick Smith, which Prancing Leopard suggests as a good info source.

“Organic clothing is on same lines, where organic food was a decade ago,” reminds Sevda Holland. “Now that people are beginning to realize the health benefits, organic clothing is taking off. We believe it all starts with fitness clothing for the health-oriented. That is why we focus on organic cotton clothing for yoga, Pilates, dance and fitness,” said Holland.

“Exercising is all about health and enjoying life. Just like your food, your clothing should be healthy and free from harmful chemicals,” proposes Holland. “We create new styling and patterns which take advantage of natural materials instead of synthetics. Clothes that are fashion forward, styled to fit and to forgive, and made of organic materials.” And of course modern lifestyles flow from office to practice to the café without disruption. Retailers report increasing demand for flattering, fashion forward clothing which also works in the studio.
(Source: PRWeb)