PUNE (Commodity Online) : Thomson Reuter’s leading agriculture information provider Reuters Market Light and Future Group’s Aadhaar Retailing Limited have teamed up to enhance their service.

With this tie-up Reuters Market Light (RML) looks at expanding its pioneering personalized mobile information service to the huge farming community across the country.

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This new agreement will allow RML services to be offered through all ARL stores across key states like Punjab, Haryana, Gujarat, Maharashtra and MP.

ARL has a very significant presence in rural markets across the country and is a well known company in the agricultural services space. RML Direct Cards will be available for 3/6/12 month durations costing Rs. 260/500/850 respectively.

RML provides personalized and customized, decision-critical agricultural information to farmers which has created a significant positive impact in their lives.

This relevant information is sent to farmers’ mobile phones via local language SMS and is aimed at maximizing their productivity and increasing income.

Farmers can activate the RML service using an easy to use RML Direct scratch card, and create their personalized service comprising of localized weather updates, crop advisory, agricultural rural news and market prices in 11 states, from a wide menu of 250 crops and 1200 local and national markets, in the local language of their choice.

RML was launched in October 2007 in Maharashtra, by Sharad Pawar, Union Minister for Agriculture. Since then, Reuters Market Light has expanded its services in 10 more states including Punjab, Haryana , Gujarat, Rajasthan, Himachal Pradesh, Madhya Pradesh, Uttar Pradesh, Karnataka, West Bengal and Andhra Pradesh.

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