Commodity Online
NEW DELHI: As part of a global marketing initiative, Shell Lubricants, the global market share leader in finished lubricants, unveiled the much-admired Skoda World Rally Championship car, cut in half. The cut car showcased in Delhi, demonstrates Shell Helix Motor Oil’s Active Cleansing Technology that helps in keeping car engines ‘Clean on the Inside’.

Shell Lubricants cut the Skoda Fabia rally car in half for the Shell Helix Ultra TV commercial that debuted globally last year.

Though unconventional, it was the best possible way to perfectly demonstrate the Shell Helix promise. Shell Lubricants’ team took an actual Skoda Fabia WRC car and sliced it in half with a 4-meter circular saw to shoot Shell Helix Ultra commercial. Once split in two it was easy to see that the one piece of equipment that was protected from the torture of a rally circuit was the engine. This proves that Shell Helix Ultra Motor Oil ensures the consumer always has an engine that is ‘Clean on the Inside’ no matter how dirty things get on the outside, a press release said.

The half portion of the car will be taken across India to communicate Shell Lubricants strong brand message that focuses on engine cleanliness and protection. The car was flagged off from Mumbai during Shell’s Global Technology Forum and will be taken to other cities.
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Shell has a history of lubricants innovation stretching back more than 70 years. For example:In the 1960s Shell was the first to launch multi-grade engine oil for use in all vehicles in all seasons In the 1970s Shell pioneered the use of detergents in vehicle oils to help keep engines clean, the releae added.

In the 1980s we introduced Shell XHVI synthetic base oils, using unique wax isomerisation technology. XHVI base oils are used to formulate high performance synthetic lubricants.

In the 1990s, Shell was first to market with a ‘low SAPS’ engine oil, with lower levels of Sulphated Ash, Phosphorous and Sulphur. Using low SAPS oils can help to reduce diesel exhaust emissions, by protecting after-treatment devices such as diesel particulate traps.

Shell has a rapidly expanding lubricants business in India with a state-of-the-art blending plant outside Mumbai and distribution facilities in every state. (Courtesy: IndiaPRWire)