Commodity Online
MANILA: Even as the world is fighting recession and jewellery shops across the globe are facing a crisis to dispose of their collections, Philippines’ leading Silver jewellery brand Michelis is going gung-ho over its future plans.

According to a press note, the company will concentrate on creating new collections and mapping out new measures to boost consumer interest.

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Michelis is coming up with new collections. The store’s investment for its strategy is at five per cent of target sales, asserting that Michelis is surviving in an otherwise bleak retail phase because of the intrinsic value of silver.

Sterling silver has become a hot commodity in the world market now.

With more people embracing silver with the same fervor as gold, silver continues to have bright prospects in the jewellery industry.

The world market has now taken on mixing silver with more precious stones. The notion of ‘precious’ and ‘semi-precious’ gemstones is antiquated. Jewellery designers in the rest of the world are using Silver as their main metal using stones that were commonly used with Gold or platinum.

Michelis has taken the Lead and is set to incorporate more gemstones in its sterling silver collections. Its Bamboo and Joies collections account for the brand’s top-selling collections.

The company will be working with more natural gemstones. Combining colours like white with red, blue with white. Aside from the new collection, Michelis has also undergone a store makeover.

The store’s new look has a more inviting and vibrant mood to give customers a happy feeling every time they wear a Michelis piece.
Michelis has currently expanded outside Luzon’s borders with its branch in the Northwing of SM Cebu. It also a new shop at the Atrium of SM Meganall, and relocated its Greenbelt 1 shop to Greenbelt 5.

While high-quality sterling silver pieces of Michelis are already available online (www.filgifts.com), Michelis is also eyeing on expanding its reach in the digital world, with its own website.

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