Video film on stainless steel wins award
Published on: June 03, 2009 at 17:50
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BRUSSELS: The video, “Stainless Steel - Recycled for Lasting Value” has received the Sustainable Business film award at the 2009 Festival van de Bedrijfsfilm (Corporate Film Festival) in Antwerp, Belgium.
In less than four minutes, it demonstrates how stainless steels’ durability and recyclability make this material a sustainable choice. Stainless is a champion of recycling, with nearly 90% of end-of-life stainless steel being collected and recycled into new stainless steel – without loss of quality.
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The Festival, which celebrates its tenth anniversary this year, is conducted by the Department of Communication at the Plantijn Technical University (Hogeschool) Antwerp. The Team Stainless video was shortlisted in the Sustainable Business category at the beginning of May. The award was announced during a ceremony on 28 May at the Provincial House of Antwerp.
The video was created by Brussels-based production house Sovifo (www.sovifo.com). The video is the last in a series of three. The other ones also demonstrate the alloying and self-repairing properties of stainless steel.
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In India, gold is considered as one of the prestigious instruments of investment among the household consumers. Small household units are now becoming potential investors for gold from the key consumers. The demand for consumption purpose is no longer the main driver of demand for the yellow metal, but the systematic investments in retail gold investment options is the latest crush among the small investors in the country. 
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