VIENNA, AUSTRIA (Commodity Online): The 14th Tea & Coffee World Cup Exhibition & Symposium, Europe’s largest and most comprehensive event for the coffee and tea businesses, will be held April 25-27, 2010, at the Reed Messe Wien in Vienna, Austria. Co-sponsored by the leading global journals– Tea & Coffee Trade Journal and Tea & Coffee Asia – the exhibition will be the one-stop networking and buying event for tea and coffee professionals worldwide.

Industry leaders in importing, exporting, equipment and machinery supply, roasting, packing, and retailing have already pre-registered for this three-day comprehensive marketplace for products and services.

Exhibitors from more than 20 countries represent the broad spectrum of the international community. Tea exhibitors include teabag equipment and paper, associations, tea exporters in black, green and herbal teas, importers, distributors, packers and manufacturers, and allied products. Coffee exhibitors include manufacturers and suppliers of coffee roasting equipment, packaging equipment, brewers, syrups, and pods, as well as trade associations.

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Tea & Coffee World Cup Europe and Alles für den Gast-Wien will take place simultaneously in adjacent halls at the Reed Messe, April 25-27, 2010. The two leading trade fairs in their fields, serving the same industries but in different sectors, will complement each other and add value to both exhibitor’s and visitor’s experiences.

Gast-Wien is a long-established international HoReCa fair which draws 17,000 visitors from Europe and overseas. Visitors who are involved in the tea and coffee industry will be allowed to enter World Cup, substantially increasing the attendance of coffee and tea beverage buyers and equipment managers from the restaurant, hotel, retail, bar/café, and catering chains, according to a press release.