Commodity Online
MUMBAI: Considering the fact that gold jewellery buying has gone down this year due to the high prices of the yellow metal, the World Gold Council has chalked out various schemes to boost the sales in India.

The WGC will take initiatives to boost gold demand in the country ahead of Hindual religious festival of Akshaya Tritiya, which falls on April 27. Gold prices were ruling above Rs 15,000 per 10 gm level this week.

According to the WGC, the council is working on various marketing initiatives with the retail partners to offer different categories from gold bars, coins and jewelleries to boost sales during Akshaya Tritiya, which is considered an auspicious occasion to buy gold.

WGC along with its retail partner, D’damas, this week launched a new range of exquisite jewelleries called ‘Collection G’. It provides contemporary designs and is available in the range of Rs 10,000-30,000.

The limited collection comprising jewelleries of 18 karat gold is mainly targeted to match the fashion quotient of young modern women.