NEW YORK (Commodity Online): Rapid growth of consumer electronics industry augurs well for aluminium as the industry looks forward to meet sustainability challenges, according to Randall Scheps, Alcoa's Director of Consumer Electronics Market Development.

Addressing the recent GreenInfoTech Summit in Atlanta said that aluminium can be recycled without downcycling. He addressed senior IT executives and corporate sustainability policy makers on aluminum’s role in the future of sustainable design.

“Alcoa recognizes that rapid growth in the consumer electronics market creates sustainability challenges, and aluminum is part of the solution,” said Scheps. “Not only can aluminum be recycled infinitely without the need for downcycling, the metal’s light weight, durability, heat conductivity and limitless surface finishes are making it a preferred choice over plastics by designers, manufacturers and consumers.“

Consumer electronics represents a fast-growing market for aluminum, with the aluminum content in LCD TV’s and laptops alone expected to increase by 465 percent and 30 percent by 2013 respectively, from a 2010 baseline.

To further close the sustainability loop, Alcoa recently took a 10 percent stake in Electronic Recyclers International (ERI), the largest electronic waste recycler in North America. Through this partnership, Alcoa brings recycling expertise to the growing challenge of e-waste, enhancing the role aluminum plays in making electronics more sustainable, the company said.

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