Last Updated :
13 February 2012 at 12:50 IST
Coca-cola brings back Citra into India's fizzy drink market
NEW DELHI (Commodity Online): Coca cola India Ltd to re-introduce Citra, one of the oldest clear lime drink, at 20% cheaper than existing lime-lemon drinks.
Citra is one of the oldest brand and was introduced by Ramesh Chauhan and was made popular during the 1980's and 1990's. Later on it was purchased by Coca cola to make way for it own drinks.
The new drink will be introduced in few towns in Maharashtra and Gujarat and later on will be launched in other places.
Presently, Coca cola is having its own clear lime drink, sprite, at the top competing with Pepsico's Mountain DEW and 7-up.
India accounts for 13,000-crore fizzy drinks market.
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