Commodity Online
CHENNAI: If you have diamond jewellery but is not quite sure of its quality, walk to Kirtilals store here at Alwarpet and get it evaluated.
Kirtilals, India’s Premium Fine Diamond and gold Jewellery Retailer in association with HRD Antwerp Institute of Gemology is organizing India’s first of its kind diamond evaluation campaign which began here on November 3.
This evaluation campaign is a unique service, extended by Kirtilals not only for their customers but also for general public to evaluate and assess the value of their own diamond jewellery.
This is the first time an Indian Jewellery Retailer is conducting this evaluation campaign to educate the customers on quality and standards involved in buying diamond Jewellery.
The campaign has been designed to identify the diamond stones in the jewellery piece and there by measure their quality grade.
A Quality certificate was issued by HRD Antwerp Institute of Gemology to jewellery aspirants who walked in for a quality check of their diamond jewellery. The diamond evaluation techniques are broadly categorized into three primary parameters of grading such as the Colour, Clarity and Finish. ‘An evaluation table’ with sophisticated equipment was set up at the Kirtilals store to ensure efficient and accurate diamond evaluation under high standards of security.
The precious diamond jewellery pieces were carefully cleaned, weighed and certified with an evaluatory summary from HRD Antwerp, Belgium.
Kishore G Paramasivan, Chief Operating Officer, Kirtilals said, “ We are proud to bestow all diamond jewellery customers, the facility of evaluation, partnering with a globally reputed diamond certifier HRD, Antwerp as a complimentary service for the first time in India. Jewellery aspirants may have bought their passionate masterpieces of diamond Jewellery, perhaps years ago or they might have been gifted to them by their loved ones and posses them without a clue of its original value. At this juncture, we are excited to give the opportunity to the public who walk into our Kirtilals showroom, to unravel the value of their precious diamond Jewellery collection.” he added.
