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Last Updated : 13 June 2010 at 08:20 IST
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Fashion-Apparel Beat:Lara Stone for Calvin Klein

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Asia Pacific represents the world’s largest as well as fastest growing region in textile printing production as stated by the new market research report on Textile Printing. Asia Pacific accounts for more than half of the world textile printing production with China and India, the two most populous countries in the world, leading from the front. By fabric type, Apparel represents the largest fabric segment, while interior/ furnishings represent the fastest growing and second largest fabric segment for textile printing. The digital printing market today is driven by technological advancements in inkjet printers such as direct-to-fabric sublimation printers. While, improvements in the printhead technology are leading to increased nozzle density, which implies increased number of nozzles in each row. In addition, the market is influenced by the developments in textile applications including apparel and soft signage.

The Fall 2010 Motherhood Maternity Collection
The Fall 2010 collection from Motherhood Maternity brings today's expectant women hot styles fresh from the runways, specially fit to complement her new shape at an appealing price. Plaids and checks look fresh in flattering tunic lengths with this season's fashion details: ruffles, pintucks, and studs. Sweater tunics continue with exaggerated cowl necks and convertible sleeves, as well as bold stripes. Skinny bottoms are the leg shape of the season and are sleek paired back to a variety of longer tops and sweaters. New in skinny this fall is the denim jegging in washes from light grey, black, and dark indigo as well as ponte. Leggings expand into many colors for a new must-have item.

The shirtdress trend continues in pinwale corduroy and poplin in deep jewel tones for a versatile wardrobe choice. This fall also marks the debut of Motherhood Special Edition™ – a brand new line of career mix and match separates made from finer fabrics with special details like printed linings.

Classic holiday red features heavily in later fall and looks fresh in a hammered satin party dress and a double breasted pea coat. Sparkle and shine really make the holiday season festive and appear in a variety of tops, sweaters, and dresses with beaded and embroidered details. Cozy sweaters and signature screen tees with clever messages make perfect gifts.

"This is a very exciting season for Motherhood Maternity," said Emilia Fabricant, President of Motherhood Maternity. "We can't wait for our clients to see the fall line we've been working on. All of the latest fashion trends are represented, and available at very welcoming price points."

Miss America branded apparel
As the Miss America Organization prepares to celebrate its 90-year anniversary, the organization has entered into a licensing agreement with Central Ohio-based Airwaves, Inc. to offer branded apparel. Available under the Miss America Brands umbrella, apparel will include graphic tees, shirts and bottoms for the baby/toddler and teen/tween markets.

“Miss America Brands will emphasize style, service, success and scholarship,” explained Miss America 2009 Katie Stam, spokesperson for Miss America Brands. “The idea is to help girls be proud of who they are and to celebrate their individuality.”

Designed to appeal to girls who want to wear fashionable clothes that make a positive statement, moms who need tasteful, mix-and-match options for their daughters, and pageant participants, clothing will be fashion-forward, casual and age-appropriate. Part of the proceeds will go toward the Miss America Organization Scholarship Fund, which makes more than $45 million annually available in scholarships to young women to further their education.

“The Miss America brand is iconic. Our clothing will live up to the strong values displayed by crown recipients throughout the years, especially empowerment, inner-beauty, integrity, goodwill and pride,” explained Kyle Kantner, president of Miss America Brands. 

Multi-Use jewelry boxes
Presentation Box & Display (Pres Box), a division of International Packaging Corporation, has developed a Multi-Use Pad for jewelry boxes. Each pad is capable of holding many different kinds of jewelry… studs, hoops, drops, pendants, sets, pins, cufflinks, charms, and more… so the jeweler only needs one box.

The backside of the pads have a series of conveniently pre-punched holes and slits. These holes are only punched through the back and inside cardboard and are invisible to the front side of the pad. The jewelry retailer simply pushes through the holes from the backside to accommodate the particular piece of jewelry they are selling. Each pad comes with two free jewelry tie-down wires to attach some jewelry pieces as needed. The innovative Multi-Use Pads enable jewelers to always have the correct box for their jewelry and to avoid having to stock multiple boxes and inserts.

“Jewelry boxes with Multi-Use Pads also provide the jeweler with more freedom to respond to market conditions,” noted Belinda Duva, National Accounts Manager. “Now they can easily shift packaging to accommodate Hoop Earrings, Studs, or Pendants.”

This reduces the amount of packaging inventory that jewelry retailers must keep on their shelves. Multi-Use Jewelry Boxes makes sense in these economic times, where every jeweler is looking for ways to improve their efficiency, reduce their inventory, and please the customer.

John Cavanagh, Vice-President of Pres Box adds, “Our jewelry retail customers really like the Multi-Use concept. They always have the right package for the best presentation to their customer, and they love not having to stock so many different styles of boxes. This decreases their inventory overhead and improves their cash flow – something all successful businesses wish to do.”

French Govt sents delegation to capture British lingerie market
The French government is so intent on increasing its share of the British lingerie market it dispatched a delegation of models bearing free samples to London.

The French lingerie federation, the official representative of the French government, led by Ulyana Sukach, deployed a cadre of lingerie models wearing items made by eight leading French manufacturers on a tour of London streets, where they handed out gift bags containing samples of women's underwear.

Sukach, apparently showing enthusiasm for the undertaking, volunteered during an interview with The Times of London that she was -- at that moment -- wearing lingerie by Princesse tam.tam, the newspaper said. The federation has published a 260-page guide, Etude Lingerie, that identifies Britain as the second-largest market in Europe for lingerie. British lingerie consumers are outspent only by their French counterparts.

British lingerie mavens say they appreciate French things, largely because they fit so well. Nicky Clayton of Rigby & Peller, which purveys lingerie and swimwear, says French underwear "is chic and exquisite and the fit is incredible." Sukach isn't wild about the top-selling U.S., Victoria's Secret. "That is not our competition," she said. "French lingerie is the very best quality."

The toughest competition for upscale lingerie might come from discount stores like Primark that sell bra-and-panty sets for a lot less than the high end items fetch.

"You can pick up a set for ($11), even ($8) sometimes," a distributor at a lingerie industry reception said. "The quality might not be there but at that price it's difficult to pass up." (With inputs from Officialwire, Webwire, PRNewswire, IndiaPRwire)




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