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Food & Beverage Trends: Delhi's North Pole feel!

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Scintillated freezing ambience, electrifying music & sumptuous food! A unique experience of partying at North Pole, sitting in Delhi. Freeze! Capital's one of unique and exclusive Ice Bar promises to give quaver of chillness to every soul which dares to be Hot. A place where warm lips make an imprint on the ice glasses, steaming sizzlers are served on frost platters and a minus ten degree temperature is bent to ooze out every baffle.

One of the World's leading design and installation teams from Ice Box London, who has especially created a unique design for Freeze lounge. Creative Director & owner Philip Hughes has personally designed and overseen the full project, working closely with the owners and Interior Design team of Freeze Lounge

Freeze Lounge  is a perfect place for all the party animals in the town and the way is all marked to one and only the level 2 & 3 of the West Gate Mall, Rajouri Garden, Delhi Here you will be freezed in the minus ten degree temperature 365 days.

Freeze -10 is a lounge with its own secluded bar and an Ice Kitchen serving grill/ barbeque/snacks. No where in the world, is such extensive menu of food being served in an ice bar. It presents global cuisine with varied selections along with unique presentations. An in house DJ, Winner of Indian National Award for being best DJ of the year 2009, DJ Sumit who is already a rave among delhiites, rocks the floor with his foot-taps.



Lounge is one of the unique lounges ever at Delhi, where the guest can wine and dine and shake their legs in the chilling temperature of minus ten degree. Here mock tails and cocktails are served in ice-glass and it's the only place where such extensive menu of food being served in an ice bar. The Owner  Mohit Jain has plans to come up with more Freeze Lounge in the near future and they have partnered with Ice Box (UK), who has brought their team of specialist sculptors to create the Ice bar on site, not pre-fabricated by machinery.

Kraft to ensure no job losses at Cadbury
US food giant Kraft Foods has tendered a public apology regarding its announcement to shut down the Cadbury plant near Bristol and has promised no job losses for the next two years. Kraft Vice President Marc Firestone told a UK Parliamentary Committee that atleast fo rtthe next two years there will be no further closures of manufacturing facilities in the UK. And not with-standing any plans that are already underway, there will be no further compulsory redundancies of manufacturing employees in the UK," said Firestone.

He told the MPs that, prior to the acquisition, Kraft was not fully aware of Cadbury's plans to transfer production from Somerdale to two sites in Poland, including a new factory.

Kraft to reduce sodium content
Food giant Kraft Foods has announced it will reduce the sodium content of its entire North American portfolio by an average of 10 percent over the next two years. The commitment to reduce sodium intakes will continue, said the company, as it aims to lower sodium in a number of products by 20 percent by the end of 2012.

Salt/ sodium reduction is gaining momentum with New York City leading the way in a partnership of cities and national health organizations to promote a voluntary program of salt reduction in packaged and restaurant foods.

The campaign aims to curb the amount of salt in packaged and restaurant food by 25 percent over the next five years. The result would be to cut the nation’s salt intake by 20 percent and prevent up to 800,000 premature deaths/year nationwide and 23,000 deaths in New York City alone, it claims. The sodium in salt is a major contributor to high blood pressure, which in turn causes heart attack and stroke, the nation’s leading causes of preventable death.

PepsiCo to launch Gatorade powder Mix
PepsiCo has announced its entry into the powder category with the launch of Gatorade Sports Mix.Gatorade, World's No.1 Sports Drink, is quickly becoming popular with the sport and fitness loving Indian youth. Gatorade's scientifically researched isotonic formula helps restore fluids, electrolytes and energy; everything that one loses while being active and sweating.

The product-available in exciting Lemon & Orange flavours- is a ready-to-mix powder that empowers the consumer to make their own Gatorade by just adding water, at their convenience and at a very affordable price.

Gatorade Sports Mix would be available in easy to use sachets, affordably priced at Rs.15/- per sachet. Each sachet makes 500ml of Gatorade offers amazing value to the consumer. Gatorade is also available in liquid format in three falvours - Orange, Lemon & Blue Bolt - priced at Rs 35/- for a 500 ml PET.

According to Ms. Geetu Verma, ED-Innovation & Business Development, PepsiCo India, "India is going through a fitness revolution. The Indian youth is sweating it out by Walking, Jogging, Playing Sports and Gymming. There is a huge need for an Instant & Optimal rehydration solution, but currently consumers end up using sub-optimal solution like Glucose Powders, Caffeinated Energy Drinks and even Plain Water. And in order to encourage consumers to drink Gatorade more frequently, we have now made it more affordable and accessible."

Initially the product would be made available in top metro cities in both traditional and modern format stores. PepsiCo plans to support the launch through heavy consumer sampling and in-store activations

Canada growers to help US with tomatoes
Canadian tomato growers have stepped in to supply the United States, after harsh weather conditions wiped out about 70 percent of Florida’s tomato crops. General manager of the Ontario Greenhouse Vegetable Growers George Gilvesy told Toronto-based 680News: “This is just a reality of agriculture, that especially when you grow crops outside, it's very unpredictable and we have to deal with the weather, and that's the one benefit that greenhouse growers have, is they're a little bit more predictable because they've got less of those environmental factors to play with."

US largest private-label snack nut manufacturer comes with IT solution
John B. Sanfilippo & Son (NASDAQ: JBSS), maker of Fisher Nuts and one of America’s largest private-label snack nut manufacturers, has begun implementation of Demand Foresight’s best-of-breed demand planning and supply chain management software. Based in Illinois, JBSS has five processing facilities nationwide and over $500 million in annual sales from retail, wholesale and private label channels — domestically and overseas. In addition to managing many products from field to shelf, JBSS faces the challenge of planning and forecasting for more than 3,500 product stock-keeping units (SKUs).

JBSS team had the vision to see that reducing forecasting error was one of the fastest paths to carrying less inventory, and thus key to increasing profitability,” said Tom Kirkham, JBSS’s director of systems implementation. “For sheer mathematical horsepower, and for how the solution empowers our entire team to visualize and contribute to forecasts, Demand Foresight was the clear winner.”

The implementation marks a big leap forward for JBSS as it moves from intermittent high-level sales forecasting to execution-level forecasting, which delivers real-time, actionable insight for multiple facilities, product lines and customers.

“Our research has demonstrated a direct correlation between forecast accuracy and a company's profitability. Manufacturers are looking for new approaches to achieve higher accuracy,” said Noha Tohamy, vice president of supply chain research at AMR Research.

Contamination of Frontier seasonings in Canada
The Canadian Food Inspection Agency is warning people not to consume some Frontier-brand seasonings and spices because of possible contamination. The CFIA said the U.S. manufacturer -- Frontier Natural Products of Norway, Iowa -- initiated the recall because the products contain black pepper that might contain salmonella bacteria.

Being recalled are Frontier-brand garlic and herb blend, Greek seasoning blend, regular and muchi (hot) curry powder, spaghetti seasoning, Thai seasoning blend, veggie pepper blend, whole black peppercorns, Asian seafood seasoning, Mediterranean seafood and rotisserie seasonings and Toronto steak & chicken rub. The products may have been distributed across Canada.
The CFIA said food contaminated with salmonella may not look or smell spoiled, but consumption can cause salmonellosis, a food borne illness that can produce serious and sometimes deadly infections

Bombay store introduces Alphonso mangoes
The Bombay Store, among India's oldest and most distinguished store chains for the first time introduces 'Mangoes - the king of fruits' in their product range. The mangoes available will be of premium quality with attractive gifting size pack of 1 dozen and for the first time a convenience pack of half a dozen. The Bombay Store will have only Alphonso mangoes available of the highest quality and the best available in the market. These mangoes are sourced from the best orchards in Maharashtra (Devgad) after careful scrutiny for quality and consistency. The quality of the fruit is guaranteed by The Bombay Store.

The mangoes will be available at all the outlets of The Bombay Store in Mumbai i.e. P.M.Road (Fort), High Street Phoenix Mall (Lower Parel) and Inorbit Mall (Malad & Vashi) through the summer. The Bombay Store will also provide free delivery service anywhere in India.

Asim Dalal, Managing Director, The Bombay Store says, "There cannot be a summer without mangoes and what better way to celebrate the mango fever than by introducing the King of fruits at the Bombay Store. We always believe in providing our customers the best of products and services. I am sure with Mangoes being introduced at The Bombay Store our customers will not have to go anywhere else. No doubt referred as the 'king of all fruits', mangoes are a treat and we want to provide this treat to our customers"

MCX SILVER MINI 999 30 June 2012 contract was trading at Rs 55950 , up Rs. 309 . What's your view on it?
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