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Currently, sale of through supermarkets in India constitute three per cent, compared to 95 per cent in the UK. A special tea drinking session consisting of 13 unique teas from different parts of India has also been or..

05 Nov 2012

NEW DELHI(Commodity Online): India International Tea Convention (IITC) 2012 is being organised by the Consultative Committee of Plantation Associations (CCPA) – the apex body of tea producer associations in the country along with the Tea Board of India for three days from November 7 in Goa.

The conference will focus on the front-end and on issues relating to the marketing and branding of Indian tea, says Arun K. Singh, Vice-Chairman, Indian Tea Association (ITA).

Issues related to production and marketing of tea, branding initiatives and the new avenues available to tea producers that include sale through supermarkets will be taken up by IITC.

Currently, sale of through supermarkets in India constitute three per cent, compared to 95 per cent in the UK. A special tea drinking session consisting of 13 unique teas from different parts of India has also been organised.

The conference will have participation of delegates from other tea producing nations that include Bangladesh, Sri Lanka, Kenya and Tanzania as well as non-tea producing countries such as the US, Canada, Germany, Austria, Spain, Russia, Kazakhstan, the UAE, Iran, Egypt and Tanzania among others.


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