MUMBAI (Commodity Online): Jewellers and dentists in India are learning some lessons from their counterparts in US and Europe to increase their sales now.

Till now a fashion fad in the Western countries, dental jewellery is now making waves in India. Jewellers in India’s big cities are now offering dental jewellery to set your smile sparkling.

Dental jewellery involves putting precious, semi-precious or metal crystals on the teeth so that the teeth shine whenever one smiles. It’s a relatively new trend in India but is fast catching up.

The process of fixing a crystal on your tooth is not very complicated and takes just 10-15 minutes. After a mouth hygiene procedure, the jewel is stuck on the tooth with an adhesive substance used in dental practices. The dental jewel can last a relatively long time. If the jewel gets loose unexpectedly, it can be re-attached without much hassle.

In older times people used to go for gold and silver covers to hide their decayed or damaged tooth. But dental jewellery, wherein nothing is done to the tooth except fixing a crystal on it, is a relatively new concept.

Right now the trend is popular in the big cities. People from different ages are endorsing this trend but it is more popular among the fashion-conscious younger generation who have earlier experimented with body piercing and tattoos.

Dental jewellery is one of the latest things for a dazzling smile and usually college students and youngsters, who are party animals, like to sport it. Diamonds are the most preferred stones.  Even though other coloured stones are also used for the teeth, diamonds with a flat back and properly cut are the most common stones.

Getting a crystal on one’s tooth is not a very expensive procedure. It starts at anywhere around Rs 6,000 and can go up to Rs 25,000 depending upon the size and colour of the crystal used.

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