NEW DELHI(Commodity Online): Suguna Poultry Farm Limited, broiler producer in India joins with Francorp, the global Franchise Consulting Industry to expand its franchises in the south region of India.
Moreover, the company looks forward to start 500 outlets by the year end of 2012-13 in south India that includes Kerala, Karnataka and Tamil Nadu.
Francorp will look after the review and recommendations of Suguna that includes the franchise concept evaluations, framework development, structuring business formats and developing new franchise kit, economics and management of franchise network, marketing guidelines and franchisee recruitment process, performance management and reporting system, franchisee revenue model, legal agreements etc.
P.Rajan Mathews, Business Head of of Daily Fressh said, “Daily Fresh will create a new shopping experience for the poultry and meat lovers nearest to their home and create clean surroundings inside the cities. The association with Francorp will enable Suguna to create this new shopping experience for the consumers - Daily Fressh."
Mr Gaurav Marya, Managing Director of Francorp commented,” I am elated to get associated with Suguna Group for its franchise expansion. The overall review and recommendation program will be provided to them with adept results."
Suguna is the only one company having franchisee operation in the retail format for chicken sales. It has a well managed supply Chain which delivers Fresh and Hygienic meat at the retail point on regular basis.
