With a continuous effort to promote gold as a fashion accessory, Tanishq in association with AngloGold Ashanti through World Gold Council (WGC) has launched an exclusive range of gold collection, "Glam Gold 2010" amidst glitz and glamour, in Mumbai. This collection in modern silhouettes decorated with traditional detailed gold work and elaborate enameling patterns, intricately crafted is for the progressive Indian woman who likes the fusion look.

Talking about the collection, Ms. Sangeeta Dewan – Head Design Studio, Tanishq, said: "Glam Gold 2010 Collection is inspired by two distinct regional crafts - Gujarati rava work and Rajasthani meenakari and fuses them together in a contemporary manner. Glam Gold Collection is designed keeping in mind the demand for variations in gold jewellery".

Speaking on the occasion of launch of Glam Gold 2010 collection, Mr. Sandeep Kulhalli, Vice President, Tanishq, said: "We at Tanishq continuously strive to offer jewellery matching the trends and requirements of our customers. Honoring today's women who are modern yet deeply rooted to their traditional values, we bring Glam Gold 2010 collection. The collection captures the essence of the new age Indian woman with an experimental lifestyle and evolved and sophisticated taste in its designs, by fusing contemporary forms with traditional workmanship".

Mr. Mark Pool, Marketing Manager, AngloGold Ashanti, said, "We are very proud to be associated with Tanishq and WGC in presenting the second Glam Gold collection to India. Design innovation for the modern, metropolitan consumer is critical for the long term future of gold in India. We are pleased to be playing some part in that challenge through Glam Gold and we hope that consumers will be as excited by the offering as we are".

Mr. Ajay Mitra, Managing Director, India and Middle East, World Gold Council, said: "Gold Jewellery has enhanced the beauty of the Indian woman with its versatility and its distinct attribute. We are happy to partner with Tanishq in association with AngloGold Ashanti to introduce a unique collection Glam Gold 2010 which will appeal to the woman of today who loves the blend of modernity and tradition".

Courtesy: Gem & Jewellery Export Promotion Council, India

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