Commodity Online
AHMEDABAD: You know price of gold is around Rs 14,500 per 10 gm in India now. But do you know what is the spiritual value of gold?

If you don’t, soon World Gold Council will help you have a look at the spiritual value of the yellow metal by initiating you into the mythological values of the metal.

You heard about the Mahabharata days and the importance of gold in that society. Almost all mythological stories have link to gold. People used gold as currency then. Most of the palaces and temples were decorated with gold.

Even now, temples and churches always prefer gold to decorate the sanctum sanctorum as the yellow metal is considered pure.

If you just take a stock of the gold collections at temples and churches in India, the quantity will be mind-boggling. The Tirupati temple itself is one of the biggest gold holders in India.

And read any mythological book, you can see thousands of references to gold. Considering the importance for gold in Indians’ life, World Gold Council (WGC), an organisation funded by the world’s leading gold mining companies, is exploring the spiritual connection of gold.

WGC may appoint Dr Devdutt Patnaik, famous writer of a number of books including “The Book of Ram” on Indian mythology, as a consultant to find ways of fitting gold in spiritualism.

The first concept is likely to be introduced by April 2010. The concept has great potential as the metal will not only accumulate all the three forms of mythology like telling story, forming symbols (like trishul, Om) and rituals, but will also fill the gap between the story-telling by our forefathers and rituals as of today.

WGC is targeting working people, between the age group of 35-40 years, who are a bit affluent of money and have the capability to buy such luxurious items. It also aims to target upper class people with precious luxury items and young people of middle-level income group with mid-size jewellery.

The council is also planning to work with major temples trusts across the country to manufacture jewellery items for god and goddesses, either by themselves or engage local manufacturers to produce on their behalf.

The first of such concept would emerge in the west, either in Maharashtra or Gujarat. Simultaneously, it would also launch similar concept in the north like Vaishno Devi Shrine Board.

Gold is preferably commoditised in India. It has some inherent spiritual and emotional strength. If that is explored, gold sales will have great potential here, said Dr Devdutt Patnaik who confirmed having been engaged to explore its secret value.

Post your comment  (0)

Connect:

Post to Twitter

Post to Facebook