KOLKATTA (Commodity Online): Which is the most popular sport in India? Even a kid would say without doubt that it is cricket. Call it religion, love or life. No wonder cricketers endorse an array of consumer products not to speak of banking and insurance. The Gentleman's game is a binding factor and a passion amongst Indians. Now, India's leading bedlinen company has come out with an innovative way to capture the mind and hearts of the cricket loving Indians.Kurl-on brings cricket enthusiasts its new range of bed linens that compliments the cricket mania in India.

The new Kurl-on collection exhibits the essence of cricket and is characterised by very unique and distinctive designs adding the sporty look to the collection. The designs comprise of cricket accessories like bats, balls, stumps, gloves etc. The collection will be available at all Kurl-on outlets.

The 'Cricket Series' bed linens will be available with all Kurl-on dealers and at exclusive outlets in six different colours and designs at Rs. 1450 for a double bed sheet. During this IPL season, Kurl-on offers its customers two pillow covers and two cushion covers in the same pack without any extra charges.

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Speaking at the launch G. Sivaram, Director (Marketing & Sales) Kurlon Ltd, said, "Indian Cricket is at an all time high with the IPL Season 3 coming back into the country. We saw this as an opportunity and introduced the Cricket series which brings together a blend of the world's finest material combined with the culture and ethos of the cricket aficionado. I am sure that cricket fans in India would love the unique collection from Kurl-on. We will continue to bring fresh, new concepts and designs for our customers making their homes look more beautiful".

Kurl-on has been at the forefront of experimentation by offering new products to its consumers each time. They have a tried and tested track record of creating new market segments (kids, lifestyle, healthcare, teens etc) in various product categories in the Home furnishing segment, living up to their innovative and pioneering image.

Every little boy to a grand pa in India eats, breaths and speaks cricket. Even the female audience are great followers of the game. So, why not sleep on Cricket linens? Kurl-on's latest range of bed sheets for Cricket lovers allows you to embrace cricket while you are asleep. You can drape your bed with cool and funky prints of cricketing symbols.

Established in 1962, Kurl-on has over the years garnered a sizeable clientele across India with an annual turnover of Rs. 335 crore and a dealer network of 5000 across India, Kurl-on now has its wings spanning across 45 offices and 50 godowns strategically located all over the country. The company has created direct employment over 1000 people and indirect employment to lakhs of coir workers across the sub-continent. Kurl-on's success is built on a solid infrastructure and its powerful marketing strength. The company products are exported to West Asia viz; U.A.E., Qatar, Oman, Bahrain, SAARC, South East and Far East.

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