CHENNAI (Commodity Online) : The Joyalukkas Jewellery showroom in Chennai is the largest in the world, accordign to the Limca Book Of Records. It is spread out in five floors with four floors dedicated for jewellery shoppers while the fifth floor is reserved for administration, marketing and jewellery sorting team of Joyalukkas. The jewellery showroom features gold, diamond, platinum, precious stone, pearl, silver and exclusive corner for kids jewellery.
The Joyalukkas located in T Nagar in Chennai also features a unique diamond cave to enlighten customers, visitors and school children on the start to finish process of manufacturing diamond jewellery. This first of its kind diamond cave attracts a lot of visitors especially school children who feel its an enjoyable and enlightening experience.
"To strengthen the ‘world’s favourite jeweller’ positioning we need to launch projects and initiatives that compliment it. The first time I saw this building being constructed in Chennai, I decided this would be the Joyalukkas flagship showroom in Tamil Nadu and we would also make a statement with it. So we decided to make it the biggest jewellery showroom and add a novelty in it in the form of a diamond cave. The jewellery customer in Chennai have accepted us with open arms are supporting us whole- heartedly. I dedicate this achievement to our valued customers and the Joyalukkas staff who have been the backbone of the success of Brand Joyalukkas," Said Mr. Joy Alukkas , Managing Director, Joyalukkas.
The certificate of recognition was awarded by Ms. Vijaya Ghose, Editor, Limca Book of Records to Joyalukkas. The Limca Book of Records is a record book of Indian Origin published with the patronage of Coca Cola India. The book published in 3 languages i.e English, Hindi & Malayalam celebrates and recognizes feats and achievements of Indian Origin.
