The central government allows online sales of insecticides to help the farmers get the same at their doorsteps.
The government is reported to have decided to allow the sales of insecticides through an e-commerce entity and to help agrochemical manufacturers to establish an online platform to ease their sales and distribution.
This notification by the central government is expected to give a boost to the E-commerce in agrochemicals which can also help the farmers to get insecticides as and when they require them as it would cut the distance between the farmers and the manufacturers.
The market potential of the new venture is huge as around a third of the total number of farmers which is around 15 crores can purchase insecticides online.
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Last updated: 22/12/2023
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